As the decline of the market share of beer brands continues to dwindle, beer brand Heineken plans to increase its market share by offering a unique customer experience.
Sounds familiar? The idea is taken from Starbucks, the world’s leading retailer, roaster, and brand of specialty coffee that successfully made coffee synonymous with itself.
Mind you the decline in the market share was as a result of customers seeing beer as old fashioned and developed a taste for wine.
Our Prosposed Strategy
Beer is beer and nothing can change that, the best strategy should be a massive PR campaign since the cause of the dwindle is a perspective issue. This PR campaign should be geared towards a perspective change and must portray beer as a modern product.
Coasta Brands Hub 