Visual Communications, Product designs and Brand paraphernalia
Our Proposed Strategies/Case Studies
As the decline of the market share of beer brands continues to dwindle, beer brand Heineken plans to increase its market share by offering a unique customer experience.
Sounds familiar? The idea is taken from Starbucks, the world’s leading retailer, roaster, and brand of specialty coffee that successfully made coffee synonymous with itself.
Mind you the decline in the market share was as a result of customers seeing beer as old fashioned and developed a taste for wine.
Our Prosposed Strategy
Beer is beer and nothing can change that, the best strategy should be a massive PR campaign since the cause of the dwindle is a perspective issue. This PR campaign should be geared towards a perspective change and must portray beer as a modern product.
With the entry of multinational companies like LG, Samsung and Whirlpool, the Indian consumer durables industry has witnessed intense competition. In order to lure the customers, companies flooded the market with latest models, new features and latest technology. To position their brands in the minds of the consumers, these players adopted several brand-building strategies apart from investing heavily on R&D and marketing.
To create a competitive edge, Samsung, the No. 2 player, is emphasising on customer service. It is believed that customer service is a key influencing factor in the consumer durables industry. However, with other companies also catching up, can Samsung create an edge?
Problem
How can Samsung create a competitive edge??
Our Proposed Strategy
•Guerilla Marketing
•Prime focus on brand values and unique value proposition
Whirlpool was a well known brand in India until the emergence of Korean conglomerates-LG and Samsung.
These Korean players offered a host of technologically superior products at affordable rates through a strong countrywide network. Promoted aggressively and backed by a customer care service to please Indian customers, these products took away the market share from WIL in less than a decade. The Korean companies redefined the customer service in the home appliances segment.
The problem
How can Whirlpool make a comeback in to the indian market when these two conglomerates have most of the market share?
Whirlpool’s Solution
WIL, under the direction of its new vice president, Marketing, Shantanu Das Gupta, geared up to focus on offering innovative products. To create a brand recall, the company hired celebrity couple Kajol and Ajay Devgan as brand ambassadors. After 3 years in the red, WIL finally witnessed a net operating profit in 2008 but still trailing the Korean conglomerates.
Our proposed solution
To make a comeback, WIL should restructure and rebrand themselves as an innovative company rather than just focusing on their products. They should also commit to a cause that is most important to their customers such as climate change and green energy. This rebrand should be back by a massive integrated PR and advertising strategy .
The Indian watch industry was in a state of flux and market leader ‘Titan’ had to gear up its marketing strategies to retain its brand positioning. Titan as a brand had established itself for its style and choice of design. Titan’s clear segmentation strategy had served it well and the challenge Titan faced was to combat the onslaught of popular international brands like Rado and Rolex. Would Titan be able to match up by leveraging on its brand equity?
Our Proposed Strategy
With an onslaught like that, the best strategy would be to increase brand equity and this can be well achieved by leveraging on fashion influencers and celebrities.
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